Power BI is an analytics tool developed by Microsoft. Power BI allows you to create interactive visualizations and business intelligence. It is an attempt to liberate end users from their dependency on information technology staff or database administrators for the creation of reports and dashboards. Power BI was first released to the public in 2015 which means it is a comparatively new application. Therefore, it is not yet widely known. But see below for 5 reasons why we think Power BI will be the next big thing.
#1 It’s a Microsoft Product
Microsoft has a glorious history of developing many successful services, applications and tools. Microsoft, with its enormous capital, is spending huge amount of money on its development – feedbacks from the early adopters are being acted upon and upgrades are coming out surprisingly fast.
It is much more user-friendly than its competitors such as Tableau and Sisense. As, Power BI’s interface is identical to other Microsofts applications, hence, users get a sense of familiarity and can intuitively find options they’re looking for. This, in turn, expedites and simplifies the learning experience.
# 3 So many free features and the rest are at a good price
Power BI is very economical as most of its features are currently given out for free and even its PRO version is comparatively much cheaper than its high-cost competitors.
#4 Integration with Excel
Microsoft’s excel, which is is purported to be the most widely used data analysis application of all time, has a high level of integration with POWER BI. So, sharing, uploading, importing & exporting data, reports, pivot tables & charts across these applications is simple and fast. Therefore, organizations will not have to worry about recreating their already developed reports, and will enjoy a smooth transition from excel to POWER BI where they can employ other powerful features.
#5 A Host of other integrated services available
POWER BI directly connects with the content pack of almost all popular online services like Google Analytics, Saleforce, Mail chimp and imports the data which makes it so much more powerful. Currently, it connects to over 100 services are more are constantly being added.